Posts Tagged ‘promotion’

New Trend: Restaurants and Book Stores Teaming Up

Thursday, January 19th, 2012

Cape Cod Times/Christine Hochkep

In East Sandwich, a town in Cape Cod, Massachusetts, Titcomb’s Bookshop and Momo’s Food Emporium are cleverly teaming up to start a “Food & Book” series. As the Cape Cod Times reports:

The first gathering is Jan. 25. Momo’s Food Emporium on Route 6A in East Sandwich will cook recipes from Richard Morais’ debut novel, “The Hundred-Foot Journey” (Scribner Book Company, $15). The book, rich in detail and well-researched anecdotes, is about a boy from India with lowly beginnings who ends up taking on some of France’s greatest chefs.

“We’re going to mimic the opening night meal described in the book,” says Neila Neary, owner of Momo’s.

The evening will feature passed hors d’oeuvres. Neary says attendees will have a chance to socialize, collect recipes and learn a bit about how spices are used in Indian cooking. Momo’s four chefs will also prepare Indian dishes to sell in the specialty shop’s takeout case.

 

 

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Wanderlust

Wednesday, September 21st, 2011

 

 

Simon & Schuster, parent company of my publisher, Scribner, has done a lovely job with its Wanderlust Book Club Sampler. Besides my little book, The Hundred-Foot Journey, there are a total of eight very fine books to choose from, including Kate Morton’s The Distant Hours, and Anuradha Roy’s, An Atlas Of Impossible Longings. All the books were chosen for their ability to whisk the reader off on some “armchair travel.”

The Wanderlust Book Club Sampler, which you can download as a Pdf or in e-form for tablets and computers, includes a chapter from each book, Q&A with the author, tips for book club discussions, and a small essay, from each author, on a very personal travel memory.

Superb. Check it out here.

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A Largehearted Boy

Friday, August 19th, 2011

Do you know the Largehearted Boy website? Terrifically smart and cool website that cross-promotes literature and music, and, in a 21st century way, reminds me of that BBC classic, Desert Island Discs, on Radio 4 in Britain. (Celebs are asked to come on to talk about what music or books they would have by their side if they were stranded on a desert island.) Largehearted Boy similarly just asked me to add my “book notes.” Check it out here. Was a lot of fun to think of The Hundred-Foot Journey in musical terms.

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August Book Of The Month – UK’s Mail On Sunday

Sunday, August 7th, 2011

Aaah. Makes me homesick for my beloved London.

The Mail On Sunday, the 2.9 circulation British paper and its YOU magazine, has made The Hundred-Foot Journey its August Book Of The Month.

Bless them. And be sure to check out their detailed reader’s notes, with an extra essay I wrote about how the book came about.

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New UK cover

Monday, May 23rd, 2011

This is the new UK cover of The Hundred-Foot Journey. My British publisher, Alma Books, has adopted the Australian cover by Allen & Unwin that helped turn my book into a bestseller Down Under.

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Coming Home To Zurich

Monday, May 9th, 2011

Richard Morais in Kindergarten at ICS, with friend Yuko, in 1966

In the 20th century masterpiece, The Magic Mountain, the great German writer, Thomas Mann, physically plays with our sense of time. He seems to be saying in this literary classic that there are moments in life that go by at such a painfully slow pace they seem like years, and then there are years that go by so fast they seem to disappear in an eye-blink. I experienced just such a Magic Mountain time-collapse last week while in Switzerland.

In 1972, at age 12, my family lived in Switzerland and that year I performed in Gilbert & Sullivan’s The Mikado, directed by the theatrically-inclined teacher Ray Wilcox, in the Primary Hall at the ICS Inter-Community School Zurich. Last week I found myself, at age 50, again “performing” in the same Primary Hall, this time to an audience of ICS students listening to me rabbit on about my life as a journalist and novelist.

As the Mikado in Primary Hall, circa 1972

Discussing writing with ICS students in Primary Hall, 2011.

I am not sure what it was – a perky girl turning her head, her ponytail swinging out, or perhaps a sad-eyed boy with shoulders slumped under the weight of teenage life – but suddenly I was not grey and balding in 2011, but a wide-eyed boy making my way down a school hall, trying to find my destiny (or at least the right classroom.)

But a little background before we proceed. My ex-pat parents (American and Canadian) were relocated from Lisbon, Portugal, to Zurich, Switzerland, in 1961. I was 10 months old at the time of our arrival in Zurich and had three older brothers. We all attended ICS in the 1960s and 1970s, and I personally went right through: from Reception at St. Andrews Church and music lessons with Mrs. Atkinson at Seefeldquai, to 3rd Grade in Regensdorf, to 7th Grade graduation from Zumikon.

I had reached this time portal in 2011 because my life as a writer actually started in Reception at ICS, when my teacher, Miss Margaret Evans, calmed us at circle time with a terrific character she herself had invented. Shirty Girty The Witch was a cross old witch who lived in a toadstool, and whenever Miss Evans regaled us with Shirty Girty adventures, made up on the spot, I was transported into a magical world. From then on, storytelling was my thing.

I eventually attended the American high school across the Lake of Zurich, and then, at age 16, left Switzerland altogether for Sarah Lawrence College in New York. Life took its natural course, and for the next 25-years I was a journalist at Forbes magazine. I have always been half European and half American, and I used this multicultural straddle to build myself a foreign correspondent’s life: My wife and I lived in London for 17 years, where I was Forbes‘s European Bureau Chief, and where our daughter was born and raised.

But we all have a destiny. Two years ago I left Forbes to pursue what I always thought was my true calling as a novelist, and I am blessed that my debut novel, The Hundred-Foot Journey, has done quite well. I suppose word got around, because on May 4th and May 5th my former teacher, Linda Kubler, arranged for me to come back to Zumikon to help celebrate ICS’s 50th Jubilee.

For two days I led writing workshops with students from Grades 6 to 10, and it was, for me at least, a deeply moving experience, possibly because I finally had what I have always wanted – a captive audience. They had to listen me.

Woohoo. The 6th Grade was working on “Myths & Legends”, and we identified traits of the Gods before collectively “writing” a story with modern characters exhibiting the same God-like attributes. With Grades 8 and 11, I told my macho war stories from the frontlines of journalism, and passed on some techniques for interviewing which they then tried out on me. (The great investigative reporters aren’t table-pounders, I pointed out, but are totally unthreatening and make the interviewee relax into revealing something they shouldn’t.) Grade 9, meanwhile, were writing their own short stories, and so I showed them how to rewrite a story, line by line.

Moved by the short stories they shared with me, earnest and sophisticated efforts well above student pay grade, I subsequently wrote detailed comments to each of the participating students. It was a privilege to be offered a glimpse of their imaginary worlds and I thought it only right that their best efforts were appropriately rewarded with my best efforts. This is not public relations puffery or alumnus ooze when I say ICS’s students struck me as extremely bright and alert and talented.

On the last evening, ICS organized an Indian dinner in the dining hall, and that night I read from The Hundred-Foot Journey, took some questions, before signing books for anyone good enough to buy my scribblings. My old friend, Ali (Moser) Frey, sat in the audience, her son now an ICS student, and Orell Füssli, the bookstore chain supplying the books, walked away from the evening very content with the number of books they moved.

Answering questions at the 2011 50th Jubilee dinner and reading

Towards the end of my delightful ICS visit, I experienced another one of those tipsy takes on time. I looked out at the dining hall and saw the regal white mane of big-hearted Ms. Kubler (Kindergarten), the high cheekbones and olive-skin of Ms. Will (3rd Grade, now Mrs. Zita), heard the infectious laugh of Ms. Marek (4th Grade, now Mrs. Stucki) rise above the butter-chicken air.

I was once again in class. This time, however, I was up at the blackboard and my teachers were sitting in the orange seats and dutifully giving me their attention. I confess it took all my restraint not to assign them some homework.

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Heating Up In German-speaking Europe

Saturday, April 2nd, 2011

Fantastisch! This is the elegant cover of the German-language edition of The Hundred-Foot Journey, to be published in September, 2011, as Madame Mallory und der kleine indische Küchenchef by Pendo Verlag.

In the meantime, I will be on tour in Zürich, Switzerland, May 3 -6th. There will be a reading of The Hundred-Foot Journey at the superb Swiss bookstore chain, Orell Füssli, on May 6th. The reading will be held at 8.15pm, in The Bookshop, 70 Bahnhoftsrasse, Zürich. Entrance to the reading is free, there will be vino apparently, but come early because I understand seating is limited.

On May 4th and 5th I will be participating in a host of events with the ICS Inter-community School Of Zurich. ICS in Switzerland was where I went to school from Reception to 7th grade, and it is actually ICS who have asked me to return to help them celebrate their 50th Jubilee. Very much looking forward to it. More details to be posted about this ICS celebration shortly – the two day event will include special writing and storytelling classes with ICS students and a mystery dinner/reading for adults. Watch this space for further details.

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Chinese language cover of 100 Foot

Wednesday, March 23rd, 2011

China Times cover

This is the cover of the Chinese-language version of The Hundred-Foot Journey. The Chinese version of the book was published in late February by the Taiwanese media powerhouse, China Times.

May fortune smile on my publisher!

(Must add this is all rather surreal for a befuddled scribbler.)

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Radio France weighs in

Tuesday, February 8th, 2011

Radio France

From my editor at Calmann-Lévy in France – “Brigitte Kernel aime Le Voyage de Cent pas !”

Translation: Brigitte Kernel, a personality on the influential Radio France, loves The Hundred-foot Journey. Check out the Radio France site.

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Pick Of The Month

Tuesday, November 16th, 2010

This morning I woke up to find this email from Annette Barlow, my publisher at Allen & Unwin in Australia/New Zealand: “The crow is slaughtered (is that legal?), the gizzards examined, and we’re sure we have a cracker success on our hands!”

Barlow is publishing The Hundred-Foot Journey on December 1st and was referring to a review in the Australian Women’s Weekly by Sophie Groom, the buying manager at the major Australian book store chain, Dymocks.

The Dymock book chain announced in Australia’s largest circulation women’s magazine that The Hundred-Foot Journey is its Pick Of The Month: “If you enjoy a novel about food, you’re sure to love this tale of restaurant rivalry set in provincial France. When the Haji family arrives in the village of Lumiere – with the dust of Mumbai still on their clothes and intoxicating Indian flavours suffusing their cooking – little do they know they have set up their restaurant opposite a Michelin-starred establishment which has been revered for generations. What ensues is a sometimes hilarious, sometimes poignant battle of wits and dishes that will have your mouth watering.”

This vote of confidence follows fast on the heels of Booktopia making a similar “Book Of The Month” call Down Under.

But for the record: Hands off, The crow is slaughtered, the gizzards examined. I am stealing that for my next novel.

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